ColorMark is made with real hair color, which bonds to the hair, blending seamlessly with permanent hair color for a totally natural look. It won't flake or rub off when brushed (unlike colored sprays, powders, mascaras and crayons).

Both ColorMark and TouchBack offer the same 8 shades for touching up gray roots instantly. The difference is in the applicator. ColorMark is liquid hair color in a bottle that is applied with a soft-tip wand applicator. TouchBack delivers an even flow of hair color continuously with a wide-tip marker applicator.

ColorMark can be used with all styling products prior to applying ColorMark, except cream-based products. Hair spray can be used over it.

ColorMark is temporary hair color that lasts until shampooed out. It delivers hair color for a minimum of 40 applications. One application covers 1/4 inch of gray around the hairline or in the part.

ColorMark does not change permanent hair color because it does not penetrate the hair shaft. However, it should be shampooed out before the next application of permanent color.

ColorMark only colors gray roots. It cannot make dark hair lighter.

ColorMark uses only temporary hair colors. There are no harsh chemicals — no ammonia or peroxide.

You can use TouchBack on chemically relaxed or permed hair. The formula attaches to the outside of the hair. There are no harsh chemicals, like ammonia or peroxide, to damage the hair.

ColorMark includes a special comb for use at temples and hairline. The comb acts as a skin shield for those areas. Slide the comb under the hair, as close to the scalp as possible, then apply ColorMark.

ColorMark is classified as a temporary hair color and, therefore, carries customary warnings against use around the eyes.

Heavy perspiration can cause ColorMark to rub off on fabrics (towel, hat, etc.)

ColorMark can easily be removed from skin with a damp tissue.

ColorMark is real hair color. It can stain clothing and other porous materials.

It is difficult to remove stains from fabric unless it is done quickly. Use any hair color stain remover, which can be purchased at beauty supply stores (not drug stores).

It is not necessary and it is not recommended, as bubbles will form in the liquid.

When opening the bottle, it should be in an upright position. ColorMark is liquid and can pour out.

Click here for a full list of ColorMark ingredients.

ColorMark does not test on animals, and does not use any animal-based ingredients.